SOREL Campaign

In my final class at the University of Oregon, I was tasked with creating an advertising campaign for SOREL. Although sales were strong, SOREL wanted to increase its connection with the target audience and position itself as an all-season brand. For ten weeks, I worked in conjunction with five team members to develop a campaign that successfully fulfilled all of SOREL's objectives. As the copywriter for our campaign, I worked closely with our art director to execute our strategy. Out of the three sections of this class offered that term, my team was selected to present to SOREL at its headquarters in Portland.