Caroline Sherratt

I interned at an advertising agency called Super Top Secret in Salt Lake City, Utah. I was fortunate enough to work with two design interns, and together we created a comprehensive campaign for Rossignol's line of snowboards. My role in the project was to develop copy that would attract the young snowboarding audience, but also be distinguishable from other competitors in the winter sports market. Together, we produced various ways in which we can reach our target audience. Below are several of the platforms we decided would be most advantageous to creating awareness about Rossignol's snowboards. This project truly was a hands-on experience for me and helped me to learn a great deal about writing copy.